Okay, so "back" to business isn't really true. The fact is that I was lucky to launch an Etsy store that sort of created its own success. Probably largely due to some very popular keywords appearing in my items (Star Wars, Lord of the Rings, Harry Potter, Big Lebowski, etc), a LOT of customers just found my shop on their own, and gave me a hugely successful holiday season 2010. I didn't promote, I didn't advertise, I just made sales and shipped product.
Now that things have slowed down to a more steady pace (although sales still haven't stopped.. I'm counting down to 300 sales!), I'm going to start doing all the things I know I need to be doing. I'll be more active here at my blog, on Facebook, on Twitter, and all over the Etsy community. I'm not looking to "advertise" as such, so much as just become known in the community and contribute something worthwhile, and hopefully that'll lead to some additional traffic through my shop.
The most "advertising"-ish thing I'm doing right now, is trying out a great tool over at
Statsy.org, called the
Clockbot. It's a nifty little tool that lets you schedule automatic relistings of your items, putting them back on the top of search results again. I've noticed that sales seem to follow sales, and I'm thinking that it's actually me relisting the sold item that's generating the extra attention. I scheduled a week worth of postings, so we shall see!
Eventually, the colored areas will be replaced by blocks of text in the same color. Then, a background is created, and a new typography piece is born!
